AI CRM

A filing cabinet that fills itself in.

Every CRM you have used was a database you had to feed. This one goes looking — it reads what you sell, finds businesses that need it, verifies the email, works out whether they are in the market, writes the outreach and answers when they reply. Your reps arrive to a pipeline instead of a spreadsheet and a to-do list.

Appmint Leads Manager with scored, enriched leads
Captured from the running product
The agents

Every channel. One agent.
One set of records.

These are the live demos — the real thing, not a video. Pick a channel, start a conversation, then watch what it writes back into the platform on the right.

live · interactive
Softphone

The call is in the CRM, not next to it.

Most CRMs log that a call happened. This one places it and answers it — the same phone, the same number and the same history whether you are at a desk, on the front counter or walking to your car. The record is already open when you pick up. And when you are not there, it does not go to a voicemail nobody listens to: the assistant takes the call, and the transcript is waiting for you afterwards.

appmint.io/crm/leads
PhoneCalling
From+1 475 244 7920Rings on this browser
PhoneRecentContacts
512 555 0148
123456789*0#
Connecting…
The record opens itself when it rings.
  1. Before the call

    Get a number
    Buy one here, or bring the one you already publish.
    Route it
    Who it rings, in what order, and what happens when nobody answers.
  2. While it is happening

    Hand it to the assistant
    After hours, on the fourth ring, or from the very first — the AI picks up, works the call, and escalates to a person only when it should.
    Text from it
    Registration and brand checks are handled, and one rule decides whether a text may send — every path obeys it.
  3. After it ends

    Read it later
    The transcript and a summary land in your inbox and on the customer record, so a call you missed is still a call you have had.
    Never lose the thread
    Call, text and chat sit on one timeline. Whoever picks it up next sees what already happened without asking the customer to repeat it.
    Bill it
    Human calls and AI calls are metered separately, so you can see what the assistant actually costs.

One identity per person per organisation, carried on the call itself — so a transfer lands with the right team and a recording files to the right tenant. The same line in your pocket.

All of it run by AI

Three jobs, one record between them.

Winning someone, keeping them and looking after them are usually three products, three logins and three versions of the same customer. Here they are three stages of one record — and an assistant that can act at every one of them, not just describe them.

Prospecting works from what you sell rather than a list you bought — it reads the product and goes looking for who buys it. Anything that arrives, from a form or a call or a campaign, lands as a record with the gaps already filled in.

  • Ad campaigns with budget and platform chosen for you
  • Audience segments with reach estimated before you send
  • Forms that land as records, not as email
What the assistant can call here
  • prospect_from_product
  • search_places
  • create_lead
  • enrich_lead
  • search_customers

Real methods on your platform — not descriptions of what somebody should go and do.

It works the pipeline

Most CRMs wait to be filled in. This one goes and finds them.

It reads what you sell, goes looking for businesses that need it, fills in what it learns, writes the campaign, picks the channel and sets the spend — then hands you a pipeline rather than an empty table and a homework assignment.

  1. Find themprospecting from your catalogue84 businesses matched to what you sell
  2. Fill them inenriching company, contact and intentemail verified · 240 staff · hiring dispatch
  3. Write the adgenerating creative for each platform3 variants · headline, body, image brief
  4. Pick the platformscoring where this audience actually isLinkedIn 62% · Google 28% · Meta 10%
  5. Set the budgetallocating spend against expected return£1,400/mo · rebalanced weekly

Every one of those steps writes to the same contact record your reps open, your agents answer from and your invoices attach to. Nothing is exported anywhere to make it happen.

Enrichment

A name and an email is not a lead.

Somebody fills in a form and you get two fields and a guess. Before anyone opens the record, it goes and finds the rest — whether the email is real, whether the phone can take a message, who they work for, where they are, and whether they have been circling your pricing all week.

It checks your own history first. The most useful thing about a new lead is often that they are not new.

lead · just arrived7/7
Email
deliverable · not disposable
validation
Phone
+1 512 ··· · mobile, can receive SMS
validation
Company
CraftWood Furniture · 40–60 staff
company data
Location
Austin, TX · US Central
geography
Social
2 profiles matched
social presence
Intent
priced twice this week
intent
History
3 previous orders on this account
your own records
CRM

One record.
Nine days of it getting smarter.

Most CRMs are a filing cabinet you have to keep filling in. This one is written to by the agents, the storefront, the workflows and the books — so the record is the business, not a summary of it someone typed up afterwards.

Amara Nkrumahcontact · created 09:14 · never re-keyed
Captured
name
Amara Nkrumah
just written
email
[email protected]
just written
source
Pricing page · organic
just written

3 fields on this record · written by Web form

09:14 · Web form

A stranger fills in a form.

Four fields and an IP address. At most companies this is where the record stops improving until a human gets to it — usually two days later.

Appmint CRM lead command centreAppmint CRM lead research and enrichmentAppmint CRM pipeline with scored leadsAppmint CRM communications hubAppmint order centre showing paid orders
Before you ask

The questions sales leads ask.

  • Both, and that is the point rather than a hedge. The permission model, the audit history, the tenancy and the compliance checks are the ones an enterprise review asks for — they are in the product whether you are two hundred people or one. What changes is how much of it you operate yourself: a large team divides the work across roles, and a single operator hands most of it to the assistant and reads the results. Nobody grows out of it and nobody has to grow into it first.

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