Using the Block Builder in the Email Editor
The Block Builder is a key feature within the Email Template Editor on Appmint, designed to provide users with a flexible and intuitive way to create custom email layouts.
With the Block Builder, users can build emails from scratch by dragging and dropping various content blocks onto the canvas, allowing for complete creative control over the structure and design of their emails.
This feature is perfect for users who want to create unique, branded email templates that stand out and cater to specific messaging needs.
Key Features of the Block Builder
Drag-and-Drop Functionality: The Block Builder’s simple drag-and-drop interface makes it easy to add, rearrange, and customize different content blocks within your email. You don’t need any coding skills to create professional-looking emails.
Content Blocks: The Block Builder offers a wide range of content blocks, including text, images, buttons, dividers, social media icons, and more. Each block is fully customizable, allowing you to adjust the layout, style, and content to match your brand’s aesthetics.
Responsive Design: All blocks are designed to be fully responsive, ensuring that your emails look great on any device, whether it’s a desktop, tablet, or smartphone.
Custom Code Block: For users who want to go beyond the built-in options, the Custom Code Block allows you to add your own HTML, CSS, or JavaScript code, giving you even more control over the design and functionality of your emails.
Pre-Made Layouts: If you’re looking for inspiration or a starting point, the Block Builder offers pre-made layouts that you can easily customize. These layouts are designed to save time and help you create effective email designs quickly.
How to Use the Block Builder
- Accessing the Block Builder:
- After logging into Appmint, navigate to the Application menu and select "Template Editor."
- Click on the “+” button to create a new email, and choose the option to build your email using the Block Builder.
- Adding Content Blocks:
- On the left-hand side of the editor, you’ll find the Block menu, which lists all the available content blocks.
- Drag the desired blocks (e.g., column, text, image, button) from the menu onto the canvas. You can place them in any order to build the structure of your email.
Customizing Blocks:
- Once a block is on the canvas, click on it to access customization options. You can modify the text, change font styles, upload images, adjust padding and margins, and more.
- For buttons, you can set the link, change the button color, and adjust its size and alignment.
Rearranging Blocks:
- If you want to change the order of the blocks, simply drag and drop them to a new position on the canvas. The live preview will update in real-time, so you can see how your changes will appear to recipients.
Using Pre-Made Layouts:
- If you prefer to start with a pre-made layout, select a layout from the Layouts menu and drag it onto the canvas. You can then customize the layout by adding or removing blocks as needed.
Saving and Reusing Custom Blocks:
- If you create a block that you’d like to use in future emails, you can save it as a custom block. This allows you to quickly add it to other emails without needing to recreate it from scratch.
Before finalizing your email, use the preview function to see how it will look on different devices. You can also send a test email to yourself or a colleague to ensure everything looks perfect.
Once you’re satisfied with the design, click on the save icon to save your email as a draft or click on the send icon to send it. If you’re not ready to send it yet, you can also schedule it to be sent at a later time.
Use Cases for the Block Builder
Branded Newsletters: Use the Block Builder to create newsletters that are fully aligned with your brand’s identity. Customize each block to include your brand colors, fonts, and logos.
Promotional Emails: Design visually appealing promotional emails with a mix of images, text, and call-to-action buttons. Highlight products, offers, and events in a way that drives engagement and conversions.
Product Announcements: When launching a new product, the Block Builder allows you to create a striking email that showcases the product’s features with images, descriptions, and links to learn more or purchase.
Event Invitations: Build attractive event invitations with all the necessary details, including RSVP buttons, maps, and social sharing options.
Customer Testimonials: Showcase customer reviews and testimonials by creating a dedicated section in your email with text and image blocks, enhancing credibility and trust with your audience.
Custom Campaigns: For unique campaigns that require a special layout, the Block Builder offers the flexibility to design exactly what you need, without being limited to pre-defined templates.
Who Can Benefit from the Block Builder?
Marketing Teams: Ideal for marketing professionals who want to create custom email campaigns that align with their brand strategy and engage their audience effectively.
Designers: Designers will appreciate the flexibility and creative freedom the Block Builder offers, allowing them to craft unique and visually stunning emails.
Small Business Owners: Small business owners who need to regularly send out professional emails but don’t have extensive design skills will find the Block Builder easy to use and highly effective.
E-commerce Businesses: E-commerce stores can use the Block Builder to create personalized product recommendation emails, special offers, and order confirmations that enhance the customer experience.
The Block Builder in the Email Editor on Appmint is a versatile and powerful tool that empowers users to create custom, responsive, and professional emails tailored to their specific needs.
Whether you’re building from scratch or using pre-made layouts, the Block Builder offers the flexibility and ease-of-use that makes it accessible to everyone, from novice users to experienced designers.
Happy building with Appmint!